About Us

FOUND started with a simple problem: it's surprisingly hard to discover locally owned businesses in a meaningful way. Search results favor big-box stores and national chains, making independent businesses harder to find.

Exclusively for locally owned businesses, FOUND was created to make those businesses easier to discover. By organizing information about ownership, products, and business practices, we help people find and support the kinds of businesses they care about.

FOUND organizes locally owned businesses in a searchable directory that makes it easy to filter by what matters to you. Instead of scrolling through long lists, you can quickly narrow your search by city, business category, ownership, and other characteristics like locally made goods or sustainable products.

From there, you can save favorites, create lists, and keep track of the spots you want to revisit, recommend, or share with someone else.

The goal is simple: help people discover great local businesses and make it easier for those businesses to connect with the people looking for them.

FOUND supports both personal and business accounts.

Personal Accounts save favorite businesses, build lists, and share their curation or keep it just for themselves. If a favorite business is not already featured on FOUND, they can add it from their account to help grow the directory.

Business Accounts build lists of favorites to share with their community and keep their profile up to date, sharing what matters.

Public lists and profiles make it easier to share local knowledge with friends, customers, neighbors, and anyone else trying to discover better businesses in their city.